The new age of e-commerce is upon us and it’s bringing with it the concept of consumer packaged goods (CPG). It’s a term that may be new to some but it’s one that will have a significant impact on the future of retail. CPG is actually just another way to describe e-commerce and it should come as no surprise why. Because of its increased use, digital shopping and e-commerce stores have become commonplace. In fact, they make up over half of all retail sales today. And while there are many digital retailers out there, none are doing it better than CGG commercial real estate company. By implementing the CGG E-Commerce platform, companies can launch their own e-commerce site in mere minutes rather than months or years. It’s also much more affordable than developing your own solution from scratch so you won’t need to sell your old site to pay for the new one either.
What is CPG?
CPG is the term for consumer products that are sold directly to consumers, who then purchase the products from the store via the internet. CPG is often referred to as “e-commerce” because it’s a way to sell products online rather than in a brick and mortar store. This can include anything from cosmetics to electronics and everything in between. CPG companies can utilize a variety of digital channels to reach their customers including websites, mobile apps, e-commerce stores, branded social media (e.g. Instagram, Pinterest), and more (click for more information).
What’s the difference between E-Commerce and CPG?
E-commerce is the ability to sell products online. CPG is the selling of products online. E-commerce is just one of many channels a company can use to achieve CPG success. For example, a consumer products company can choose to sell online via an e-commerce website or over mobile apps. These channels are often complementary with one another, allowing the company to increase sales and expand their reach across a wider audience.